In a letter posted on ADDU's official Twitter account (@ADDU_Official) on Monday afternoon, June 3, 2013--ADDU president Fr. Joel E. Tabora S.J. said the university has been a loyal customer of the Gokongwei-led airline, but the incident on Sunday "proved you do not deserve our patronage." Fr. Tabora said he ordered ADDU to stop buying tickets from Cebu Pacific, "in protest against the insensitivity and ineptness of the manner in which the Cebu Pacific passengers were ignored and neglected by Cebu Pacific personnel last night in an hour of emergency." Tabora added that the airline personnel did not give "humane"assistance to passengers, nor were any instructions or "calming words" given.
"It was only after 27 minutes in a smoked cabin that the passengers were allowed to leave the plane by coming down emergency slides. Twenty-seven minutes however without appropriate communications is entirely too long," he said.
"I am also told that once the passengers were finally in the airport, no one came to talk to them until after one and a half hours." The ADDU president explained he is "incensed" not because of the accident, but because of the airline's "manifest human failure."
Tabora pointed out that Cebu Pacific showed:
1. lacked concern for its passengers
2. its staff lacked the training for an emergency situation
"When you put such people in the care of people, you endanger lives. Under these circumstances, we will generally recommend a boycott of Cebu Pacific. You do not deserve customers," he said.
According to reports, the Cebu Pacific Airbus A320 attempted to have a smooth landing during a rainstorm on Sunday evening but things went wrong and the plane skidded off the runway. However, Cebu Pacific claimed that all 165 people on board were safe.